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Since 1969, The Finest Italian Paints

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Our Story
Our Story

Giorgio Moretti and Maria Pasini

everything begins here

Discover the milestones of our story

1969
The Origins

 MP was born as an idea of the two partners, in life and business, Giorgio Moretti and Maria Pasini (from which MP orginates). After many years as owners of a painting company and later of a paint store, they start manufacturing water-based paints combinining experience, tradition and innovation.
1969
1976 - 1983
A Family Tradition

Fabrizio and Onide Moretti become part of the family company and later on, their respective wifes, Gigliola and Roberta, join them too.
1976 - 1983
1987
New Plant

The new plant of approximately 2500 sqm is built in the industrial area in Viserba, Rimini. From a small artisan business MP turns into a growth-oriented, well-established manufacturing company.
1987
1993
“ARCHITECTURE AND URBAN LANDSCAPE”

In cooperation with the Architect Marcello Franca, MP develops a study on the territory on the subject “Architecture and Urban Landscape” which leads to the publishing of the book "The Colours of Romagna".
1993
1999
30 years

In September MP celebrates its first 30 years of activity and inaugurates the new production plant.
1999
2003
ISO 9001 – 2000

MP becomes a ISO 9001 certified company
2003
2008
EOTA

MP achieves the EOTA certification (European Technical Approval) in compliance with ETAG 04 and the CE-marking for the components of the external wall insulation system OVERCOAT.
2008
2009
40 years

In September MP celebrates its 40th anniversary and renovates itself with the opening of the new Headquarters.
2009
2013
GBC ITALIA

 MP becomes a member Green Building Council Italy
2013
2015
CREATIVO

 MP launches the CREATIVO® Microcemento
2015
2019
50 YEARS

 In September, MP celebrates its 50th anniversary and introduces the Wellness Paint line.
2019
2020
LEADERSHIP IN SUSTAINABILITY

 MP wins the GBC's Leadership in Entrepreneurship and Sustainability Award.
2020
2021
PURIFICA+ & RIGENERA+

 MP introduces the Health Paints, Purifica+ and Rigenera+, with tested effectiveness against Human Coronavirus NL63, which fight the proliferation of viruses and bacteria on surfaces, with air-purifying properties.
2021

1969

1976

1987

1993

1999

2003

2008

2009

2013

2015

2019

2020

2021

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colorificio mp s.r.l.

Registered Office: Via G. Pastore, 2 Viserba
47922 Rimini (RN) Italy

Phone: +39 0541 / 734086
Email: mp@mp-paints.com

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catalogo MP

SOLUTIONS

Discover our products

painting interior walls
painting exterior walls
Get rid of mould
health and well-being
external wall insulation systems
DIY
repair cracks
prevent & treat damp walls
repair concrete
decorate walls
Historic & Old Heritage Buildings

PRODUCTS

Discover our products

primers and undercoats
fillers and skim coats
interior paints
exterior paints
texture coatings
thermal insulation systems
decorative finishes
wood care
metal protection
special products
wellness paint
mineral paints

ABOUT US

Colorificio MP is a Rimini-based company that has been operating in the paint and building renovation market since 1969, offering products and services to professionals, retailers and operators in the “color sector”, in particular for construction, design and furniture.
company profile
history
SOCIAL RESPONSIBILITY
sustainability